What Does HD Mean for You?

If you plan on distributing your future programs on broadcast television, you will want them produced in High-Def to be comparable with other programs on air. Once the shift to all-digital happens in early 2009, it will be essential.

Even if your programs are not broadcast, High-Def has better clarity and a distinct visual quality even when shown on standard definition medium (TVs). Having more pixels (digital picture elements) allows much more visual detail to be utilized, both in sharpness, content, and color richness and fidelity.

This new technology offers truly superb picture quality with a depth and clarity that has to be seen to be believed. If the visuals require fine detail or you wish to get as close as possible to real life, High-Definition is the best shooting format for the project.

Our new Sony PMW-EX1 is a powerful HD camera with incredible feature sets that include three 1/2-inch CMOS sensors, amazing 1920 x 1080 and 1280 x 720 HD recording capability plus flash memory recording.

The PMW-EX1 camera offers a “Slow & Quick Motion”
capability, which is also commonly known as “over-cranking” and “under-cranking”, allowing users to create unique looks or slow and fast motion effects.

The PMW-EX1 also uses a newly developed SxS PRO™ memory card as its recording media. Equipped with two SxS PRO memory card slots, the camcorder can record up to 70 minutes of HD footage
using two 8-GB SxS PRO memory cards. This means better storage of raw footage and easy transfer to our digital editing system.