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Inside the Harn Museum, Gainesville, Florida

Harn Fundraising Appeal 2020

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Gainesville, Florida

The Harn Museum of Art at the University of Florida chose to create an email campaign with a video appeal for their annual fundraising campaign. They reached out to Two-Head, who years earlier had produced several successful donor appreciation videos. Two-Head's goal was to capture the excitement of the museum during several public events. The video also featured Director Lee Anne Chesterfield in an on-camera appeal. The email had a high open rate and was instrumental in helping them reach their goal.

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